A transformative force on your business.
Kia Ora, I’m Kate Ruby Aroha
Since 2010, I’ve been helping leaders across the globe transform how they think, lead, and create.
Through coaching and advanced leadership experiences, I’ve worked with individuals, teams and international audiences to uncover what truly holds them back, and equip them with the skills and mindset to lead with greater confidence and impact.
I have a knack for knowing when something’s not working, even when you can’t quite put your finger on it. I’ll show you the strengths you’re not using, the opportunities you’re not seeing, and the distractions you’re stuck in.
It’s not about pushing harder or doing more—it’s about refocusing on what you’re built to do and doing it brilliantly.
3 Government contracts
10,000+ people served
100+ live events
15 years as a coach
What led me here
The path to leadership and success is rarely a straight line. My own story began with redefining what was possible for myself, overcoming personal challenge—including drug addiction—that tested every part of who I was.
I’m a firm believer that leadership starts at home.
I’m a proud mum of two, and wife to Henare, who I have worked alongside to deliver world-class in-person leadership events around the world.
Those struggles taught me how to rebuild, realign, and rise. They showed me what it takes to move from stuck to unstoppable. And they fueled a deep passion to help others unlock their potential and find their path.
From my early days as a registered nurse and in national leadership roles, developing and delivering award-recognised government programmes, through to guiding entrepreneurs to redefine their business, my work has always been about helping people see beyond limits and into potential.
You’re already good at what you do.
But I’ll help you become extraordinary.
The leaders I work with don’t settle. They’re the ones who want their work—and their lives—to feel aligned, impactful, and meaningful. They know there’s another level, and they’re ready to do what it takes to reach it. I don’t do generic advice or cookie-cutter solutions. My approach is sharp, tailored, and deeply intuitive. I see the things you can’t—the blind spots, the distractions, the untapped opportunities—to help you realign, refocus, and rise higher than you thought possible.
Let’s redefine what’s possible for you
Working with me 1:1 means highly individualized support. I have a diverse and extensive skillset honed through fifteen years of growing and supporting businesses in an online world, multiple government contracts, coaching high-profile industry leaders and senior-level executives, and running hundreds of in-person workshops plus large-scale events.
With thousands of coaching hours under my belt, I’m highly skilled at pinpointing exactly what’s needed. My approach is both strategic and intuitive, enabling me to deliver the kind of depth, clarity, and guidance you need.
FIND OUT MORE ABOUT 1:1 COACHING
- Bachelor of Nursing Degree
- Registered Comprehensive Nurse (RCpN) No longer practicing
- Advanced Studies in Leadership & Performance with Steve Zaffron
- Specialized Training in Program Design, Service Evaluation, Project Management, and Communication
- Certified Trainer through INLPTA, reflecting extensive training in advanced communication, leadership, and performance methodologies
Professional Credentials…
Erica McCreedy - Chief Operating Officer; Attending COP and UN Strategic Discussions
“I have one on one coaching sessions with Kate twice a month, and they are absolutely vital. She has this ability to shift and weave however I need the support from her. She pushes me forward when I need it, and she steps back when I need some space."
Amy McLean - Founder of Te Kainga Wahine
"Kate's strategic mind combined with her intuitive ability to guide and challenge, has been transformational for me. I feel fully supported by her on every level—emotionally, mentally, and strategically—she’s truly in my corner.”
Emma Sullings - National Charity Founder
“She has this incredible ability to have you see things in a new way. When I've got overwhelmed by issues within my organisation, being able to jump on a call with Kate and have her lift me out of the slosh and the muck has allowed me to move pieces of the puzzle which have then gone on to have a massive positive flow on effect for my organisation.”
